02 WORK
TRANSPORT FOR IRELAND
ANTI-RACISM
We were asked to come up with a key visual and a tagline that embodies TFI’s stance against racism.
Specifically, to illsutrate the positives of inclusivity
as opposed to focusing
on the negatives of racism.
Insight: We’re for, not against.
We then commissioned an artist to paint it as a mural in Dublin city
My role: Ideation/ concept development/ copywriting
CREDITS
Client: Transport for Ireland
Agency: Connelly Partners Dublin
Creative Director: Eoin Welsh
Copywriter: Eoin Welsh
Junior Copywriter: Daragh Griffin
Art Director: Andrew Clare
Strategy Director: Mary McMahon
Account Executive: Karla Whelan, Megan Dooge McConnell, Aimée Rose Keenan
Marketing Agency: Collectiv Marketing
Signwriter/ Mural Painter: Mack Signs
Artist: Loughlin Brady Smith
Client: Transport for Ireland
Agency: Connelly Partners Dublin
Creative Director: Eoin Welsh
Copywriter: Eoin Welsh
Junior Copywriter: Daragh Griffin
Art Director: Andrew Clare
Strategy Director: Mary McMahon
Account Executive: Karla Whelan, Megan Dooge McConnell, Aimée Rose Keenan
Marketing Agency: Collectiv Marketing
Signwriter/ Mural Painter: Mack Signs
Artist: Loughlin Brady Smith
90-Minute Fare
We were asked to increase awareness
for the ‘90-Minute Fare’ in Dublin.
So, we used one of the city’s favourite sayings and plastered it all over Dublin.
Because if there’s one thing that Dublin people love, it’s being from Dublin.
So, we used one of the city’s favourite sayings and plastered it all over Dublin.
Because if there’s one thing that Dublin people love, it’s being from Dublin.
Insight: ‘Going 90’ is when someone or something is going fast. Or when it’s just really effing great.
My role: Ideation/ concept development/ copywriting/ script writing for radio
CREDITS
Client: Transport for Ireland
Agency: Connelly Partners Dublin
Agency Creative Director: Eoin Welsh
Copywriter: Daragh Griffin
Art Director: Ronan Doyle
Account Director: Louise Hegarty
Account Executive: Karla Whelan, Megan Dooge McConnell
Creative Director: Leandro Peres
2D Illustrator:Diego Barcellos
3D Generalist: Matheus Sant'Anna
Client: Transport for Ireland
Agency: Connelly Partners Dublin
Agency Creative Director: Eoin Welsh
Copywriter: Daragh Griffin
Art Director: Ronan Doyle
Account Director: Louise Hegarty
Account Executive: Karla Whelan, Megan Dooge McConnell
Creative Director: Leandro Peres
2D Illustrator:Diego Barcellos
3D Generalist: Matheus Sant'Anna
Heavy Vehicle Mechanics Recruitment
Developments in public transport will play a huge part in Ireland achieving its Net Zero targets.
Fundamental to this change in Irish society are the mechanics working in the public transport sector.
Insight: Some workers want to feel like they’re making a tangible difference.
My role: Ideation/ concept development/ copywriting
CREDITS
Client: Bus Éireann, part of the Transport for Ireland network.
Agency: Connelly Partners Dublin
Creative Director: Eoin Welsh
Junior Copywriter: Daragh Griffin
Art Director: Ronan Doyle
Account Executive: Susan O’Leary
Client: Bus Éireann, part of the Transport for Ireland network.
Agency: Connelly Partners Dublin
Creative Director: Eoin Welsh
Junior Copywriter: Daragh Griffin
Art Director: Ronan Doyle
Account Executive: Susan O’Leary