about over your Sunday mrning coff

Mortality; certainly a stirring conversation starter.
But maybe not what you want to read about over your Sunday morning coffee.
So how do we talk about death and inspire people to leave a donation in their will?

Insight: The act of signing a will can be an act of hope.

Full page in the Sunday Business Post newspaper, 05 - 11- 2023

   

"This is an extremely impressive piece of work, combined with a great piece of strategic thinking

and, despite the fact that a huge amount of work has been done on bequest briefs for other
charitable organisations, the approach taken is very novel and very convincing."
- Ray Sheerin, ex-Creative Director, Chemistry

My role: Ideation/ concept development/ copywriting/ co-creative direction

CREDITS
Art Director: Shane O’Hare
Copywriter: Daragh Griffin