With 93% of Irish adults worrying about the ever-soaring cost of living, we got
Darren Conway to educate young adults about the 50% discount they’re eligible for.
With his fiery turn of phrase, it’s a no-frills, no-bullshit, straight-up sell.

Insight: Only college students seem to get discounts, but what about students of life?

My role: Initial ideation/ concept development/ presenting/ script writing/ copywriting/ location scouting

CREDITS

Client: Expressway
Agency: Connelly Partners Dublin
Creative Director: Eoin Welsh
Copywriter: Daragh Griffin
Art Director: Ronan Doyle
Account Director: Susan O’Leary
Account Executive: Aiveen Treacy
Strategy Director: Darragh Kelly
Directors: Conor Ryan, Ben Colwell
Producer: Jenni Barry Duke
DOP: James Collins
1st AC: Oisin Gallagher
2nd AC: Abbie Hegarty
Location Manager: Mairead Sandford
Location Assistant: Zack O'Doherty
DIT: Darragh Scott
Gaffer: Eoghan Hand

Steadicam Op: Akhilesh Patel
Production Designer: Sam Davies
Wardrobe: Daniel Mooney
Hair & Makeup: Aoife Hayes
Production Assistant: Abbie Hegarty
Sound Op: Sound Speed
Post Producer: Jennifer Connolly
Editor: Koleman Angle
Sound Mix: Scimitar Sound
Colourist: Daniel Moran
Actors: Darren Conway, Kayleigh Trappe

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