As official whisky partner of Arsenal FC, Chivas Regal were set to launch a limited edition
scotch blend to celebrate the monumental achievement of winning the Premier League. It’s
been ageing 22 years - the same since Arsenal were last crowned champions. 


01_INFLUENCER SEEDING

Rocky Nico was one of the seven Arsenal creators we sent a bottle to. Only 100
of these bottles were made. We then invited our selected influencers to the 
Drayton Park Arms on the day of the parade for a pre-parade celebration.
 


02_THE DRAYTON PARK ARMS

When we saw the route for open bus parade, we commissioned Nick Dynon (@me.old.china) to
dolly-up a famous Arsenal pub along the way.

Shay Gunner, a renowned Arsenal creator, in the Drayton Park Arms for
a warm-up celebration before the parade kicked off. 

03_SITTING DOWN WITH SPIKE LEE

Famously an Arsenal fan, we had a 15-minute window with Spike Lee in the Chivas Regal box at
the Emirates stadium. I prepared a series of questions for him to answer around the theme of dedication.

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My role: Creative ideation/ concept development/ content strategy/ caption writing