02 WORK
AUDIBLE
D&AD New Blood Awards
Creating ‘The Audibible’, a tone-of-voice guide for Audible, acted as
a foot-in-the-door to the industry. Beginners luck? Auspicious timing?
All I know is I had more fun than a rat in a can of Pringles. Scroll down for the judges comments.
Insight: Lovers of Audible are lovers of words.
01 Point of download
02 Homepage for new/logged out users
02 Homepage for new/logged out users
03 Mobile email communication
03 Mobile email communication
04 Membership cancellation
04 Membership cancellation
Tone-of-voice Guide
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My role: Ideation/ creative direction/ art direction/ copywriting
Credits
"I mean, ‘Audibible’, almost for the name alone..."
Conrad Haddaway, Senior Creative, Mother
"They understand words aren't just sounds, but symbols. I thought that was a great skill to have “
Sara Soares, Creative Director, Wunderman Thompson
"It is simple and perfectly written. And showed how powerful good copywriting can be."
Philip Bolland, Executive Creative Director, Philipp und Keuntje
"The examples were witty and characterful and the guide itself was written to be enjoyed by the reader. You could tell the author had fun with it!"
Natalie Prout, Group Strategy Director, Jones Knowles Ritchie
My role: Ideation/ concept development/ creative direction/ copywriting/ art direction
CREDITS
Conrad Haddaway, Senior Creative, Mother
Sara Soares, Creative Director, Wunderman Thompson
Philip Bolland, Executive Creative Director, Philipp und Keuntje
Natalie Prout, Group Strategy Director, Jones Knowles Ritchie
Art Direction & Copywriting: Daragh Griffin
Special mention to Michael Whelan