Tasked to elevate the adidas Training Essentials collection through a fashion lens with
compelling, style-forward visuals and captivating copy, we explored how strength training aligns with our
individual and collective daily patterns, celebrating circadian rhythm and the joy of training as a community.

SELECTED PAGES:

(left) We designed the copy to read in a circle around the 24h clock to symbolise circadian rhythm. 
(right) We included short bios of our talent to make the reading experience more personal and relatable.




(right) I’m still baffled that the poem I wrote was approved and printed for EU markets. It reads:

“Day to night, strength, respite.
Drop sets and record breaks,
Final reps in flow states.”




(below) We designed the copy to read as never-ending, as if continuously moving left to right, to
symbolise dedication and perseverance. 




FULL LOOKBOOK




My role: Concept development/ copywriting

U DOX CREDITS