Aligning with Optimé’s cheeky and confident tone of voice, I crafted some fun social posts for @adidaswomen.

Using Figma I wrote the newsletter on the left, and on the right I wrote the content for the
adidas app, CONFIRMED.

                     

      

Again using Figma I wrote content for various digital components - banner statements, product benefits,
FAQs on PDP, app drops, UGC sections.

Two examples of push notifications and their respective CRM destinations.

ADISTAR CONTROL 5

I wrote ‘attract, engage, convert’ taglines, featuring on both paid social and the UK website. 

Teamgeist & Megaride, two of adidas’ most renowned archival franchises. I wrote the descriptions that featured
on the global website. I also adapted these approved descriptions for retail. 

Some category landing page copy for Mickey and Friends, The Mandalorian, and Smiley.

My role: Digital copywriting/ UX copywriting/ Tone of voice