01 WORK
ADIDAS BASKETBALL
DAME X
The ‘Dame X’ marks Damian Lillard’s tenth signature release - a milestone for any NBA icon.
Tapping into Lillard’s clutch mindset, we put a Dame Time twist on ‘00s infomercials, with a
North American campaign that spotlights the product while championing Dame’s personality.
Insight: It’s always Dame Time.
Stills
Off-Foot Content
My role: Concept development/ presenting/ script writing/ copywriting/ location scouting
CREDITS
Starring: Damian Lillard, Sophie Cunningham, Chelsea Gray
Client: adidas Basketball
Agency: U DOX
Creative Director: Jack Reynolds
Associate CD: Jake Wesley
Senior Creative: Chris Nicolson
Designer: Brad Gilbert
Copywriter: Daragh Griffin
Strategy: Imogen Wilson
Art Director: Naomi Staniland
Account Director: Dalia Bucinskaite
Account Executive: Mollie Harvey
Director(s): Sweetie Pie
Stylist: Zoe Radford Scott
Production Designer: Kelly Grace
Makeup Artist: Maggie Kerr
Hair stylist: Gina Barrington
Client: adidas Basketball
Agency: U DOX
Creative Director: Jack Reynolds
Associate CD: Jake Wesley
Senior Creative: Chris Nicolson
Designer: Brad Gilbert
Copywriter: Daragh Griffin
Strategy: Imogen Wilson
Art Director: Naomi Staniland
Account Director: Dalia Bucinskaite
Account Executive: Mollie Harvey
Director(s): Sweetie Pie
Stylist: Zoe Radford Scott
Production Designer: Kelly Grace
Makeup Artist: Maggie Kerr
Hair stylist: Gina Barrington